Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke by Scott Gerber is an amazing, in your face, no nonsense, and untraditional book that will make you think twice about how to start and run a business. Gerber is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator for early and mid-stage companies. In this book, he doesn’t bite his tongue or sugar-coat any realities of what he calls the “broken promise” of working hard, getting good grades, going to college and getting a “real job”. Make no mistake, he makes it quite clear that he won’t conform to the traditional 9-to-5 system and encourages entrepreneurship as a way to learn how to master independence with no limits or boundaries.
The introduction of the book is written very boldly as he shares what you will learn and quickly eliminates readers who are too afraid to go against the masses. He notes “This book helps you become a person unafraid to fail even when conventional wisdom would say to play it safe. Above all, it will teach you that entrepreneurship isn’t just about what you know, what you do well, or even who you know-but rather, whether you can execute effectively and make things happen. Some people get it; most people don’t. This book teaches you how to get it”.
Here are 15 takeaways that will surely inspire you to purchase the book:
- A “real job” gives us a false sense of security.
- Brilliance alone won’t promise you a successful business.
- Don’t waste time on raising investment capital. Build your business with your most valuable asset: time.
- Passions are important, but building a business on passion alone won’t pay your bills. You need to get immediate revenue.
- Evaluate your business strategy using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
- Old school business plans are useless. Try the One-Paragraph Start-Up plan.
- When choosing a partner, follow the seven-item checklist; dependability, character, loyalty, work ethic, finances, personal issues, and trust.
- Concentrate more on selling than planning the plan; in other words, don’t waste time on things that won’t bring in revenue.
- Trust your gut, when it comes to judging someone’s character. If you get a bad feeling than walk away from the deal.
- Always take time to take care of yourself.
- Cash flow is the most important thing to consider; use low-cost strategies to survive.
- Create a sales system that will build customer confidence.
- Spy on your competition.
- Create a solid marketing brand language.
- Always adhere to your brand message, but be creative and relevant.
Click link and purchase today! Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke